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How to Get Anyone’s Attention
As a straight talking Marketing Coach for Small Biz, what I do all day everyday is to help my clients get their clients’ attention. It is the most primitive and basic definition of marketing. Here are...
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Eyeing an Industry Conference? Here’s How to Tackle It
A small business owner eyeing industry conferences. (Photo credit: Wikipedia) When I worked for a big corporation, conferences were fun ways to get out of the office, see the competitiors’ new stuff...
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Too scared to lose your (video) virginity?
The 40-Year-Old Virgin (Photo credit: Wikipedia) If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your...
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7 Steps to Become an Authority in Your Industry
Yoda (Photo credit: Rhubarble) As a small business marketing coach, I’ve been beating the drum of focused niching for as long as I can remember. Picking just one group of people to serve and to talk to...
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Take a Guilt-Free Holiday Break
I have holidays on the brain. I’ve picked December to be the month of re-engaging with all my clients and important networks face to face for the first time this Holidays Season. No, this is not a new...
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5 Ways to Prepare for Next Year
So it’s the first week in 2013 and I’m back at my desk. Are you wondering what you should be doing now that the new year’s started? Are you excited or a little anxious about the coming year? Here are...
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Is Your Personality Attracting Customers?
The Real Slim Shady (Photo credit: Wikipedia) “Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers. The poor...
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Can Lance Armstrong Rebuild His Brand?
Lance Armstrong at the team presentation of the 2010 Tour de France in Rotterdam (Photo credit: Wikipedia) Along with the rest of North America, my husband and I sat captivated by Oprah‘s interview...
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Should You Be Anti-Valentine’s?
It might seem like a very odd sentiment to be anti-Valentine’s for a romantic fool like me but I have my reasons. If I get another email or newsletter with a LOVE theme this week, I’m going to...
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Branding Lessons from the Oscars
I’m a huge (and frustrated since I can’t see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies....
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The New Rules for Marketing
I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a...
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5 Secret Thoughts Of Entrepreneurs
As a small business marketing coach, I know and live my entrepreneur clients’ thoughts intimately. If life were like a cartoon, we’d have thought bubbles over our heads where our secret thoughts...
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Building Your Brand on Twitter
As a brand marketing coach, I am always interested in learning new ways to use my brand to enhance my presence on any client touch point. One such touch point is Twitter. Are you doing these things...
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Marketing Strategies for the Future
As a brand marketing coach for small businesses, my number one job is to drag my clients out of the past perception of what marketing was into the future. I’m even writing a book about it called...
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Brandings Cardinal Sins: 3 Common Mistakes to Avoid
You probably know that branding started in farms thousands of years ago to distinguish one farmer’s cattle from another’s. In business, it’s one of the most important things to set you apart from your...
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Do Customers Love You? 5 Questions to Ask
Your customers may ‘like’ your Facebook page but do they actually LOVE you? That’s such an overused word but I don’t mind. I use it for everything because like any consumer, I’m passionate about the...
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The Secret to a Strong Branding Message? Focus.
Can’t focus? Then you’re in for a tough time in business. Here’s someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people–Adam Kleinberg, (a...
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Don’t Talk About Your Hell While You’re In It
You are human (right?) and while as an entrepreneur you help solve your clients’ pain, sometimes you are also in pain. Sometimes, that pain that you make your living helping clients with is also, for a...
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Startup Wedding Planners Explore Niche Markets to Stand Out
Yes, I’m beating the drum of niching AGAIN. During my conference coaching sessions which consist of laser coaching small business owners on growth and development in 15 minute segments, the lack of a...
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Are you being too clever for your customer?
A good friend bravely took the plunge into entrepreneurship after over a decade spent working for “The Man”. The first thing she did like any business owner was not to get a business strategy or to...
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